Did you always have your mind set on becoming a graphic designer?
I actually wanted to be a painter after graduating high school. But I discovered graphic design along the way and fell in love. It encompasses the artisan qualities of painting whilst also being more socially engaging and contemporary than the solitary act of painting is. I also enjoy the collaborative process of working with clients and coming up with ideas together.
Was the shift in your career an organic process or was it intentional?
I realized early on in my studies that I enjoy the hands-on approach that graphic design allows for, but I was also fascinated by other mediums such as photography and video. I found myself continuously stretching the boundaries of graphic design to include different creative outlets. At the time I didn’t know that art direction as such exists, so I had to find my own path. Instead of resolving a design question digitally, I always preferred a tactile solution, be it an illustration or a set design for a commercial project.
Do you have a signature style?
I always find it difficult to categorize my style, as such. There’s an analog approach that is a common thread throughout my projects. I want my work to be reflective of the fact that it’s created by a person, and not a machine. All my designs start on paper, and I try and keep this old school approach throughout the creative process. I avoid sitting in front of the computer all day and rather see digital technology as any other graphic design tool, like a pencil or an eraser.
How is this approach visible in your work?
I believe that handmade things have a timeless quality to them. For this reason, I like presenting my ideas to clients through hand-drawn images. I work with a variety of materials – touch, sound, and texture are all equally important to me. The more senses I can get to interact through my work, the stronger the effect is on the receiving end. A great example for this is the commissioned work I did for MTV in Hungary. I was given full creative autonomy to create title sequences to fit the channel’s various programs – it’s still one of my favorite projects to this day.
What led you to relocate to New York?
I never planned to move to New York. I was accepted for an internship at Sagmeister & Walsh after finishing school, and I stayed on as an in-house designer. It was an amazing opportunity to learn and ground myself as a young professional in the city, but I eventually had to realize that I work better when I’m on my own schedule. I just opened up my own studio here in Brooklyn, so I’ll definitely be staying put for a little longer.
Production by FvF Productions