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Größentabelle

Women
  • INT XXS XS S M L XL
    Brust
    (cm)
    74
    bis
    77
    78
    bis
    81
    82
    bis
    85
    86
    bis
    89
    90
    bis
    93
    94
    bis
    97
    Taille
    (cm)
    59
    bis
    62
    63
    bis
    66
    67
    bis
    70
    71
    bis
    74
    75
    bis
    78
    79
    bis
    82
    Hüfte
    (cm)
    83
    bis
    86
    87
    bis
    90
    91
    bis
    94
    95
    bis
    98
    99
    bis
    102
    103
    bis
    107
  • INT XXS XS S M L XL
    GER 32 34 36 38 40 42
    US 0-2 4 6 8 10 12
    UK 6 8 10 12 14 16
    ITA 38 40 42 44 46 48
    FRA 34 36 38 40 42 44
    JAP 5 7 9 11 13 15
Men
  • INT XS S M L XL XXL
    Brust
    (cm)
    86
    bis
    89
    90
    bis
    93
    94
    bis
    97
    98
    bis
    101
    102
    bis
    105
    106
    bis
    109
    Taille
    (cm)
    73
    bis
    76
    77
    bis
    80
    81
    bis
    84
    85
    bis
    88
    89
    bis
    92
    93
    bis
    96
    Hüfte
    (cm)
    87
    bis
    90
    91
    bis
    94
    95
    bis
    98
    99
    bis
    102
    103
    bis
    106
    107
    bis
    109
  • INT XS S M L XL XXL
    GER 44 46 48 50 52 54
    US 34 36 38 40 42 44
    UK 34 36 38 40 42 44
    ITA 44 46 48 50 52 54
    FRA 38 40 42 44 46 48
    JAP 1 2 3 4 5 6
  • CM 72 77 82 87 92
    INCH 28 30 32 34 36

    (Circa Werte)

a day in copenhagen
with art director

CLOSED – Since 1978

ruben
hughes

CLOSED – Since 1978
CLOSED – Since 1978

Originally from New York City, Ruben Hughes grew up on the Upper West Side and in New Jersey. He has always worked in the creative genre, rising quickly in his career with jobs at Club Monaco, Gap or Squarespace. Then he hit a point where he was tired of all the long hours: He was always working – in a city that offers endless activities. Ruben moved to Copenhagen in 2017 and is now the art director of the department store ILLUM. He appreciates the slower pace in the city where he “lives like a European” – and enjoys his job so much it doesn’t even feel like work. We talked to him about the big move and creating a sense of home in a new city. He shares his favourite places in Copenhagen as well as some advice on working in the creative industry.

CLOSED – Since 1978
CLOSED – Since 1978

How would you describe your creative path?

I went to school for journalism because I wanted to do something that I would enjoy. Writing helps me visualize things into words. I realized later on that I liked pictures more. After school, I got an internship and later a job at Club Monaco, and then I worked at Gap for three years in marketing. I had this love-hate relationship with fashion and wasn’t always inspired by it. Towards the end of the job at Gap I got to do art directing, hire photographers and got back to that feeling that I enjoyed. From Gap, I went to the tech company Squarespace, which was about creating a lifestyle around tech. Then I hit a point in New York where I was tired of all the stress. I rose quickly in my career and I was living that American dream that looks nice on Instagram. But I didn’t have much time to do anything other than work. I had been doing freelance work for Bang & Olufsen in Denmark and for the Danish furniture company Menu, creating content for them – a fun opportunity for me to step outside of my day-to-day job. I came to Copenhagen to visit twice in 2017 and both companies offered me a job to live here.

How did you feel about moving to Copenhagen?

In America, there is this romanticism for Europe and the feeling of living in Paris, or London or Copenhagen. You come to this city for a week, you say “This could be me,” and then you pack your bags, go back home, sit back at your desk and the trip was just a memory.

I didn’t want the trip to Copenhagen to be a memory. I wanted to live like a European. I wanted to bring everything I’ve learned in the US and see how that perspective can be molded and changed living in Europe.

I accepted the opportunity to move here and worked with Menu, creating catalogs, doing lot of art directing and content management. I was there for eight months, then I went to Bang & Olufsen to work in marketing for a couple of months. After that I made the most random decision to go to a startup company. Then I got the job at ILLUM last August. In January, I was promoted to art director. I’m in charge of all of the art directing while overseeing the look and feel of the store.

And you love it?

Yes. I don’t feel like I’m working. I feel like I’m always doing things that I’m enjoying for the most part.

How are you currently spending most days at work?

I work on many campaigns at the same time – instead of working one after the next. I put more energy into the ones that are coming up closely and start to organize my thoughts for the ones that are long term. I’m also in charge of the website, the newsletters, the social media, all of the digital advertising and the advertising in the store. And I have a lot of meetings, trying to convince the best photographers to work with us or meeting new stylists. I meet other art directors to learn about how they think. If I can learn from them, that’s amazing for me.

Any advice for working in the creative industry?

I like to think of myself as a consultant, even though I work at the company full time. This perspective helps to check if the company can benefit from your work. It allows you to keep that same energy and presence for your work. And I’m always asking a lot of other people what they think. I hired someone who thinks like me, and I hired someone who thinks the opposite of me. Every time I have a campaign, I like to ask both of them to get their perspectives – to get an idea of what responses I might get from customers for the work before it’s out.

How would you describe the different perspectives – Copenhagen vs. New York?

I went from a place where all people do is focus on trying to make it, either within their job or within a social group or within some type of financial bracket. Here, people are trying to enjoy their life, the people around them, the things that they do, the places that they work. For me, it was nice coming here and merging the two. I can still make things that I believe in and at the same time, I can also enjoy the work that I do. I love the work-life balance here. I don’t think about tomorrow a lot. Copenhagen is more relaxing, while there’s always something happening in New York.

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CLOSED – Since 1978

tableau

„I go to a florist's called Tableau, it’s probably the best one in Copenhagen. It approaches flowers like art and creates beautiful installations. I like to add some life to my apartment, whether that’s through book colours or textures, but also with flowers. I buy flowers a lot, and I love what they can do when they’re in your apartment – the life that they bring while they’re alive, and the life that they bring after they die because they also create a beautiful kind of look after they die.“

CLOSED – Since 1978

kongens have

„There’s a park called Kongens Have, which means king’s garden, that’s a couple of streets away from where I live. It was built in the Renaissance era – a beautiful place to roam, knowing that it was like the royal family’s garden at one point.“

ruben’s selection

Sakko aus italienischem Woll Mix

399 ¤

Break Regular Pants

  • Regular / 
  • Virgin Wool Mix / 
  • Italian Fabric
259 ¤

Atelier Tapered Pants

  • Regular / 
  • Italian Selvedge Denim / 
  • 12 oz.
229 ¤

New Gestreiftes T-Shirt aus Slub Jersey

79 ¤

New Grobstrickpullover aus Royal Baby Alpaka Mix

279 ¤

Wattiertes Overshirt

249 ¤

X-Lent Tapered Jeans

  • Relaxed / 
  • Indigo Denim / 
  • 13 oz.
159 ¤

New Velourslederjacke

579 ¤

New Buckle Pant

  • Relaxed / 
  • Organic Cotton Stretch / 
  • Garment Dyed
169 ¤

+1 Farbe

New Material Mix Sneakers

289 ¤

+1 Farbe

New Rollkragenpullover aus Bio-Wolle

139 ¤

+5 Farben

Utility Shirt

229 ¤

Atelier Tapered Chino

  • Regular / 
  • Organic Cotton Stretch / 
  • Garment Dyed
169 ¤

+2 Farben

Atelier Tapered Chino

  • Regular / 
  • Organic Cotton Stretch / 
  • Garment Dyed
169 ¤

+2 Farben

New X-Lent Tapered Jeans

  • Relaxed
179 ¤

New Relaxed Sweatshirt

129 ¤

+1 Farbe

CLOSED – Since 1978

How have you experienced this year so far?

Really crazy. From a work perspective, I haven’t lost anything, I’ve even gained a lot. Having time to digest everything that was going on, whether that is Black Lives Matter, the pandemic, or the changes that are happening globally, I was able to refine my thoughts and think about what legacy I want to leave behind. My father passed away during the lockdown in New York – and he left behind a huge legacy. I have some big shoes to fill. We share the same name and we have a lot of the same passions and the same beliefs and the same tastes in music, style and a lot of things. This made me think about the type of person I want to be and what I want to do in my career. A lot of my work has been with that thought process in mind – that it’s not just about creating beautiful images, but also the message that comes with it.

Which changes did this new perspective bring for your work life?

I had been focusing on making sure that the landscape of my work is diverse, especially with models. When I moved to Denmark, I didn’t realize that there was a whole immigrant population here. I also didn’t know that there were a lot of racial issues. Therefore, I’ve wanted to make sure that people know that I support like Black Lives Matter, diversity and inclusivity. Then I looked back at my work and realized that I may have been touching at the surface but not really pushing diversity truly forward. I now make sure that people feel it and see it.

I hired a new producer who is a Scandinavian person of colour. She’s been helping me look at a larger focus on how we can develop more for people of colour – for example, allowing people of colour or small businesses to be involved with our campaigns.

Moreover, I’ve started a small program for people of colour out of high school who are interested in doing something in the creative industry. They can shadow someone within our company and get to see how we work.

What is important to you when it comes to fashion?

I just want to be comfortable at this point. I’ve gone through phases where I was only wearing suits from Thom Browne. Then I have been going through an athleisure fashion phase. Now I like to wear clothes that, if I had to fall asleep in them, I would be okay. Obviously, it should still be something that feels sophisticated, has good quality, and allows me to express myself.

What are your top three products or pieces of clothing?

I like a classic white sneaker – super versatile, and you can wear it in most cases. I like loose pants with drawstrings – maybe a lightweight wool pant. And a nylon coat or a simple blazer, just something that’s very comfortable to wear.

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CLOSED – Since 1978

frank

„Frank is across the street – and it’s a place that I love to go to. The food and the people are great. They have a Michelin star, but I just love the family feeling that they give you when you’re in the restaurant.“

CLOSED – Since 1978
CLOSED – Since 1978
CLOSED – Since 1978

ruben

ruben

österreich vin

„It’s just a little wine shop next to a wine bar: a bunch of wines on a table and some boxes of wine. The building is really old and was originally intended as a wine shop – so it’s been converted back into its original purpose. I like to buy wine there for particular occasions, for example just asking the owner: ‚I would like a wine that I can drink with a friend by the harbour on a summer day.‘“

hughes

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